Breast Cancer Awareness Month


October is Breast Cancer Awareness Month, and Lifetime is at the forefront of the effort to end breast cancer. As part of Lifetime’s Stop Breast Cancer for Life initiative the Lifetime Store will donate 15% of each purchase in October to the Breast Cancer Research Foundation.

In 2021, breast cancer became the most common cancer globally, accounting for 12% of all new cancer cases worldwide according to the World Health Organization. Breast cancer is also the number one most diagnosed cancer for women and Black women have a 41% higher death rate than others. Thanks to research, there are over 3.8 million survivors ​in the U.S. Research is the reason millions of women are not just surviving breast cancer, but now also thriving.

The Breast Cancer Research Foundation (BCRF) is the largest private funder of breast cancer research in the world. BCRF invests in the best minds in science—from those investigating prevention to metastasis—and fosters cross-disciplinary collaboration. Learn more and get involved at

Lifetime’s Stop Breast Cancer for Life initiative is dedicated to offering women the most up-to-date, comprehensive information about the disease. Learn more at

Note: Excludes shipping cost.